Green 
Day is an American rock band consisting of the lead singer and guitarist Billie Joe Armstrong, backing singer Mike Dimt and drummer Tre Cool. The band has won five Grammy Awards. Their breakthrough success was in 1994-1996. They have made a few albums and started off just at the age of 15. They are a well known Californian band.
There are a lot of close-ups and mid shots used in the video. The camera zooms in a lot on shots and is set on fast forward to get the shots to merge together. There are also a range of locations used for example, a woman shown sitting at the front of a newsagent just staring out, which suggests she’s thinking, and a man sat in his car stationary staring at something. All these shots make the video seem different to the hip-hop genre as the shots make you think and then they cut back to the performer with his guitar and lip-syncing. The lighting in the video is minimal as it is a kind of sad song. The music video contains a bit of lip-syncing and guitar performing by the singer. There are a lot of fades between every shot some containing zooms and fast forward cuts.
The music video When I’m Gone by Eminem is of hip-hop genre. It is a narrative music video as the lyrics match the video, for example “"Daddy look what I made", Dad's gotta go catch a plane”, this is shown in the video.
Camerawork
There are a lot of closeups and midshots of Eminem, which helps develop a motif for him in order to get his name across and to get him well known. There is a closeup of the mic Eminem uses to rap about his life, it is blurred at first and then focused.
Editing
There are a few edits in the video for example there is an overlay of Eminem’s daughter Hayley swinging on top of a shot of him rapping. A shot of Eminem walking through a door dressed wearing a baseball cap and jacket fading into another shot of him in a suit walking onto a stage.
Mise-en-scene
The location used in the video is a hall where Eminem begins rapping on a podium, a stage, his house, and garden, all these places are mentioned in the song also. Eminem wears a baseball cap, and hoody, which matches the song genre. However when he’s on stage in the video, he is seen wearing a suit. The lighting in the music video is dim which makes it seem like a sad song. Dim lighting is used in most shots and strong lighting in others, for example Hayley is seen piling boxes in front of a door when a bright light shines through the doorway.
Goodwins Theory
The music video demonstrates genre characteristics as Eminem is seen wearing a baseball cap, hoody, and baseball jacket.This also makes it appeal to the audience. There are a lot of close ups of Eminem which helps him develop a motif, this gets him well known and his name across.
The music video that we chose is Devlin - Runaway. The duration of this video is 3 minutes and 39 seconds. We decided that the audience would most likely be 15-24 year olds that have interest in hop hop and grime. We also thought that males would be the main audience. We thought that the technical aspects were similar to Kanye West’s video Homecoming, which has inspired us to do our video like his. Therefore we can use the camera work from both videos and the editing from Kanye Wests to make our video. We also think that this song choice will illustrate well and connect lyrics to visual. The name of the song Runaway gives the video away to the audience so they know what to expect (someone running away). Whilst planning our music video we took into consideration details such as performance, costumes, effects and key locations. We came to a decision to set our music video in Manchester, using quiet streets aswell as busy streets parks and buses for different parts in our video. We will use different locations within Manchester to give a different atmosphere and look to the video such as a train station which also gives illustraion to the video and tells a story. Other locations we chose was a member of the groups house, for a certian part in the video. The costumes chosen for our music video is casual wear, as the video/song Runaway is based on everyday situations and everyday people for example people will be wearing jeans and a tshirt. The effects and editing we have in mind for our music video include aspects from Kanye Wests video Homecoming. We decided this because the editing skills used in Homecoming will make our film look more intersting as our videos performance is very basic. For our performance we chose to match lyrics and visual therefore we will have a boy running away from home and the relationship with his girlfriend which will all be shown during the video. The boy is then running down various streets and locations at different parts of the day. Whilst planning our music video we estimated that the number of recording day needed will be about 3 or 4.
In this video there is a variety of camera shots and movement, this includes low angle shots and mid shots to focus on Kanye West. There is a close up on the piano, which highlights the use of illustration, which means there is a relationship between music and visual. Inter-cuts show Kanye West performing then quickly change to him walking through the city. Tracking shots and pan shots are also used during the video to focus on Kanye West.
The lighting in the video is the same throughout although at certain parts the lighting is changed when there is a mid shot of Kanye West with the sun in the background and the light from the sun dominates him. The video also includes a decrease in lighting as the lyrics change to night, as does the lighting in the mid shot. This also shows illustration.
Within this video there is a number of locations that relate to the lyrics. The videos set in different places of Chicago. For example there is a medium close up of the DuSable museum of African-American history.
The video features a montage of Kanye West walking through many different areas of his hometown. We chose this music video because it inspired us to do ours this way about Manchester, this also means we can focus on camera shots of locations and buildings, like they do in this video, we can also use editing skills to make our video of high quality.
Kanye West’s video refers to Goodwin’s theory as he demonstrates genre characteristics through the things they wear, actions and setting. There is also a relationship between lyrics and visual as well as music and visuals, as the lyrics are about his hometown and the music video is set in his hometown. Also there is a piano in the music that is included in the video. Kanye West is the main person featured in the video which means the focus is all on him, they use a lot of mid-shots on Kanye West to help develop motifs as well as including the buildings into the shot, although he is already a well known artist. In this video the reference to the notion of looking is mainly on Kanye West with the use of mirrors to show buildings around him in distorted way, they also use editing to show a silhouette of Kanye West whilst as well as showing locations.
